Books
The Most Successful Small Business in The World
Gerber’s books never disappoint. These Ten Principles help you dig in to create newer, bigger ideas during our deeply troubled times, ultimately producing a great renewal–of mind, of body, of spirit, and leading to a new operating system where anything is possible and growth is built into the culture.”
–Stephen M. R. Covey, author of the New York Times and#1 Wall Street Journal bestseller The Speed of Trust
“This book doesn’t just describe great business principles–it MAKESbusiness history. Your economic survival hinges on you reading this book ”
–Jack Canfield, coauthor of the New York Times #1 bestselling Chicken Soup for the Soul(R) series and author of The Success Principles
“Gerber is the master in giving us the essence. Every business begins small, then grows and endures in accordance with its founding principles. His new book scores a perfect 10 ”
–Denis Waitley, author of The Psychology of Winning
“New books recycle old ideas. This one is brand-new thinking for our deeply troubled times. Gerber takes on the tough issues of the day, and provides liberating insight and compelling principles on creating small business success in any economic or political environment.”
–Dr. Ivan Misner, New York Times bestselling author and founder of BNI
“Entrepreneurship has been the high road to success and satisfaction for 200 years. In this book, Michael shows you how to start and build your own business better and more meaningfully than you ever thought possible. Good Luck ”
–Brian Tracy, bestselling author of The Psychology of Achievement
Foreword
B”H
My first encounter with Michael Gerber was Divine Providence. It was certainly more than coincidence (and in any case, I share Einstein’s view that “coincidence is G-d’s way of remaining anonymous.”)
When I first met Mr. Gerber, I was 36 years old, and he was 71. I had been working as a Chabad rabbi in Malibu, California for 13 years. Like all Chabad emissaries, I was moved and inspired by our great leader, Rabbi Menachem M. Schneerson, best known simply as “The Rebbe.”
The Rebbe arrived in America after fleeing Nazi-occupied Europe. In response to the atrocities of the war, he determined that the world needed a profound and lasting reorientation, and set out to make it happen. He believed that if one evil human being could bring such tragedy to our planet, then certainly a concentrated effort, involving millions of people, could create a world of goodness and kindness.
The Rebbe envisioned our world as G-d intended it to be — one where the beautiful, Divine potential that exists in all of us is present in every aspect of our lives. He stated that selfishness, anger, and jealousy are all products of a “cover up” — and when the mask is lifted, our inner beings can shine through. The result will be a world of true inner peace, joy and harmony.
When I read Michael Gerber’s book The E-Myth Revisited, I had a surprising spiritual experience that made me feel that I must meet the writer. I was touched by his words: “I will never again let the curtain go down.” Something about that sentiment and the work that I do as a Chabad rabbi told me that Mr. Gerber’s methods and attitude could help me achieve my work on behalf of the Rebbe’s dream.
I was aware that Michael Gerber had been an inspiration to thousands of small business owners and that he might not be easy to reach, but that never stopped me. Despite my calling the wrong office to contact him, somehow he received the message that a rabbi was trying to reach him. We made an appointment, and together with a few other rabbis we had our first meeting.
I will forever cherish the energy of that encounter. In my line of work, I constantly meet with people of all ages and backgrounds. I find that when people reach a certain stage in life, they’re often content with who they are and what they do — or at least, they accept their current place in the world. While this sense of satisfaction may have some benefits, the Rebbe spoke strongly about never being content when it comes to our spiritual growth.
Michael Gerber exuded a gentle, yet strong spirit that was inspiring. Here was a man in his seventies who could easily retire — yet the youthful, ever-seeking energy within him wouldn’t consider anything of the sort. He had a vital exuberance as if he’d just gotten started with his entrepreneurial passion. He was like a 25 year-old, trapped in a 71 year-old body. It was extraordinary.
I remember Michael telling us about his limited involvement with Judaism — including the rabbi who convinced him not to become one — as well as the other great “inspirational moments” connected to his Jewish upbringing. But there was one story that validated my desire to meet him.
Michael described the time when he joined a group who wanted to get together so they could discuss Jewish culture. In one of the first meetings, Michael brought up the “scary” elephant in the room that everyone else seemed to be avoiding — he expressed the fact that if they were going to do something Jewish together, then surely G-d must be part of the discussion. When his suggestion was denied, he decided to opt out.
Why did this intrigue me so much? It intrigued me because our world has become accustomed to avoiding the important questions. We have stopped seeking. We have stopped talking to our inner child.
We routinely dodge the core philosophical questions, like what is the purpose of life? Why does one get married? Why does one have children? What do we really want out of life? Fundamental issues have become unwelcome topics in our day-to-day lives as we are caught up in the material world around us … as we try to earn a living and provide for our families.
And here was a man who still wanted to explore. Here was a man who was unwilling to make any issue — even the “G-d” issue — off limits. A true breath of fresh air.
Being alive requires a constant expression of life. Things that have life grow. People grow, animals grow, plants grow — only lifeless stones cannot grow.
Michael Gerber is committed to growth, and his gift is to help others grow as well. He hit the mark when he wrote, “most business owners are not entrepreneurs, but technicians suffering from an entrepreneurial seizure.” He himself is not just a technician. He hasn’t closed the door on his inner child by silencing questions, and just going through the motions. He is living his mantra in his own ongoing journey of personal discovery.
I now realize that when Michael is communicating his message to business owners, he is actually sharing his deep desire that others remain open and connected to their inner child.
Wikipedia defines an entrepreneur as “a person who has possession of an enterprise, or venture, and assumes significant accountability for the inherent risks and the outcome.” He or she is someone who is willing to converse with their inner child, despite the risks and fears involved with what and where it may bring them.
As Michael puts it, “a business without a dream is like a life without a purpose” — and an Entrepreneur is always connected to the Dream, because he is also thinking about his Purpose.
I can tell you that Michael Gerber is just the man I was looking for when I tracked down the inspiring author of The E-Myth Revisited. His partnership and participation in the Rebbe’s dream continues to be invaluable.
In these pages, I expect that you will discover a soulful approach toward your future goals, and I pray that you too, will never close the door on your inner child.
Rabbi Levi Cunin
Malibu, California
Audio Books
The E-myth Revisited Unabridged (CD)
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The E-myth Revisited Abridged (CD)
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E-Myth Mastery (CD)
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E-Myth Guru (CD)
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CD Seminar
E-Myth Manager Seminar (CD)
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E-Myth Seminar (CD)
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